Idaho State University’s marketing agency of record, Epicosity, will contribute more than $17,000 to scholarships for marketing and communications students. The Idaho State University Foundation will administer the scholarship fund according to its established policies for general scholarships. All funds are designated to support students pursuing academic and professional goals in these fields.
According to a joint statement from ISU and Epicosity, “This contribution reflects a shared commitment between Idaho State and Epicosity to foster opportunity, support student achievement, and strengthen the next generation of creative and strategic leaders.” The organizations expressed anticipation about the future impact: “We look forward to seeing the meaningful impact this scholarship will have for Bengals in the years ahead.”
Since launching an updated “Bengals Rise” media campaign in July 2025, ISU has reported increased interest from prospective students on its digital platforms. Website traffic has grown consistently, with hundreds of thousands of visitors each month. In September 2025 alone, over 30,000 users visited the Find Your Roar page, while application-related actions exceeded 10,900 events in October.
The university also noted higher engagement on social media channels such as TikTok and Meta. The new creative approach is credited with reaching broader audiences and contributing to a steady rise in applications and admissions from July through October 2025.
Student ambassadors have played a key role by producing user-generated content that extends the reach of the “Bengals Rise” campaign. Their videos and posts on TikTok and Meta generated more than 172,000 engagements on Meta platforms and helped grow ISU’s following among younger users on Instagram. On TikTok specifically, ambassador-produced content reached over 700,000 video views and resulted in more than 10,000 clicks by interested prospective students. Individual ambassador videos sometimes garnered up to 154,000 impressions.
These efforts are designed to build authentic connections with potential students while complementing paid recruitment campaigns.
ISU clarified that it does not use TikTok directly for official social media activities due to state and federal guidelines but collaborates with Epicosity for digital advertising targeting potential students through popular platforms.
