Pocatello Times

Bannock County spent $4,944,754 on men's collegiate football teams in 2023, an increase of 14.3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 31.8% of all spending for sports teams at the Idaho State University, the only institution in the county during the 2023 season.

The average sports expenses at Bannock County have grown 53.5% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$4,944,754	31.8%
2022	$4,324,234	29.5%
2021	$3,388,527	27.8%
2020	$3,906,124	28.8%
2019	$3,993,358	28.6%